- Research and development using state-of-the-art technology using data science/AI/ML/Computer vision on existing media as well as changing media landscape (specifically visual/digital entertainment) to get insights into different aspects of creative processes and products
- Research on the impact of digital entertainment and narratives.
- Study impact of literature, films and gaming on society using cross-disciplinary areas like sociology, psychology, and demographics
- Explore experiential narratives and story telling, scenario and relationship based speculative narratives, non-institutional narratives in social media, and folk cultures across borders